Hi, I'm Avieta

Creative Business Consultant for Makers & Small Brands

Bringing Structure & Creativity Together

My path combines structured business experience with years of working closely with creatives as a photographer. This combination shaped the way I work today, with clarity, perspective, and a strong focus on the person behind the business. Creative founders often pour so much of themselves into what they create. I help them gain confidence and clear direction so their work can be seen and valued as it truly deserves.

I work with creative founders who want clarity, direction, and thoughtful support. My approach is human-first, because meaningful strategy begins with understanding the person behind the work.

My Path

Before focusing on consulting, I worked in structured business environments, gaining insight into how organizations operate and decisions are made. At the same time, photography brought me close to founders and creatives, and showed me how much of themselves they invest in what they build, even when clarity and structure are missing.

More about me

The Person Comes First

Business is never separate from the person behind it. Our strengths, doubts, and motivations shape what we create. That’s why my work begins with listening, because when you understand yourself clearly, decisions become steadier and direction more sustainable.

Beyond Work

I’m a curious and reflective person who values depth, meaningful conversations, and time in nature. I find clarity in quiet moments, movement, and simple rituals, often the same spaces where good ideas begin.

my values

The way I Live & work is shaped by what I value.

I value depth over quick solutions and honest conversations over loud strategies. Photography taught me to truly see people. Hospitality taught me how to create spaces where others feel safe to open up and be themselves.

I value clear thinking over constant input. When we slow down, we can reconnect with what truly matters to us and gain a better sense of what we want to focus on next.

Meaningful progress begins with honest self-reflection. Real change happens when we allow ourselves to look at things openly and without judgment, allowing ourselves to show up as who we truly are.

For me, trust and respect are the foundation of every meaningful collaboration. When people feel safe, heard, and understood, they can be themselves, think more clearly, and make decisions with greater confidence.

I believe work should support life, not overtake it. Creating space for rest, hobbies, and meaningful moments with people who respect and uplift us, is essential for long-term clarity and well-being.